Meet Greg Norton
An enterprise seller who has run the deals you're working on, and who now helps other sellers run them.
Greg Norton is an enterprise account executive and the founder of Cashewleads. He sells complex, multi-stakeholder deals into Fortune 500 accounts: the kind with a long buying process, several buyers, and legal, security and procurement review before anything is signed.
He began his career as a founder, building a lead generation startup, and has since spent his career winning large enterprise deals from first conversation through close, while supporting teammates and cross-functional partners along the way.
Greg applies a disciplined, value-based approach to selling, using methodologies such as MEDDPICC and Command of the Message. He combines a challenger mindset with rigorous qualification to advance opportunities, secure multi-level buy-in across the enterprise, and align solutions to the business initiatives and KPIs that matter most to buyers. His working method is simple: Research, Hypothesize, Validate, Ask.
- MEDDPICC
- Command of the Message
- Value-based selling
- Challenger mindset
How this fits with Cashewleads
Greg also founded Cashewleads, which books meetings with ideal customers for B2B teams. Cashewleads Consulting is a separate service: it is advice and working sessions on large deals you already have.