We are hunters
Cashewleads is a team of sales executives who have spent careers opening doors, building pipeline and closing deals.
Greg Norton
Founder & CEO, Cashewleads
Greg Norton is the Founder & CEO of Cashewleads and a proven enterprise sales leader who has generated tens of millions of dollars in revenue. A four-time President’s Club winner, he is known for driving complex deals from initial engagement through close while consistently supporting teammates and cross-functional partners in achieving their goals.
He began his career as a founder, co-founding MapTrack, a lead generation startup later acquired by TRIBUS. He then built a strong enterprise sales track record at Actifio (acquired by Google), Pluralsight, and Verkada, where he served as a Global Enterprise Account Executive.
Greg applies a disciplined, value-based approach to selling, leveraging methodologies such as MEDDPICC and Command of the Message. He combines a challenger mindset with rigorous qualification to advance opportunities, secure multi-level buy-in across the enterprise, and align solutions to the business initiatives and KPIs that matter most to buyers. Driven, curious, and intentional, he thrives in complex enterprise environments where strategic selling delivers measurable results.
- MEDDPICC
- Command of the Message
- Value-based selling
- Challenger mindset
“I had the pleasure of working with Greg at Pluralsight, where we partnered closely in our roles as an Enterprise Account Executive and Presales Solutions Consultant. Greg was not only wonderful to work with but also demonstrated exceptional drive, hard work, and collaboration. His ability to understand customer needs and provide tailored solutions was instrumental in our success. Greg consistently exceeded expectations, showing a deep commitment to both our clients and team goals. His proactive approach and strong communication skills made every initiative smoother and more effective. I highly recommend Greg to any organization looking for a dedicated…”
Eliza Peters, Sr. Social Impact Solutions Consultant
July 17, 2024. Worked with Greg at Pluralsight, where he was an Enterprise Account Executive and she a Presales Solutions Consultant.
Employer names appear only as part of Greg's professional background. Cashewleads is an independent company and is not affiliated with or endorsed by them.
Sellers first, outbound specialists second
Between us we have more than 50 years of experience selling to SMB, mid-market and enterprise buyers. We know the work that sits behind every meeting: researching the account, finding the right person and starting a conversation worth having.
Our approach draws on value-based selling. We start from the buyer's business problem, because that is what earns a meeting and what makes it worth attending.
How we work
- Hunt for the right accounts, not the easy ones
- Lead with the buyer's problem
- Judge success by meetings that happen
- Stay accountable to your ICP
Put a team of hunters on your pipeline
Book a demo and we will show you how Cashewleads turns your ideal customer profile into booked, held meetings.