Most outbound programs are priced on activity: seats, hours, sequences, or retainers. You pay whether or not a qualified buyer ever sits down with your team. A pay-per-meeting model flips that relationship, because the provider only earns when a meeting that fits your criteria is actually held.
Where the risk movesWith activity-based pricing, you carry the risk that outreach does not convert. With a meeting-based model, the provider shares that risk, so both sides care about the same thing: the right people in the room.
What to agree on before you start* What counts as a qualified meeting, written down in plain language
* Who the target titles and accounts are
* How a meeting is confirmed as held, not just booked
* Who owns follow-up after the meeting
A meeting is only an asset if the buyer shows up and the problem is real.
Clear definitions up front are what make this model work. If you can describe the buyer you want, you can describe the meeting you are willing to pay for.
Most outbound programs are priced on activity: seats, hours, sequences, or retainers. You pay whether or not a qualified buyer ever sits down with your team. A pay-per-meeting model flips that relationship, because the provider only earns when a meeting that fits your criteria is actually held.
Where the risk movesWith activity-based pricing, you carry the risk that outreach does not convert. With a meeting-based model, the provider shares that risk, so both sides care about the same thing: the right people in the room.
What to agree on before you start* What counts as a qualified meeting, written down in plain language
* Who the target titles and accounts are
* How a meeting is confirmed as held, not just booked
* Who owns follow-up after the meeting
A meeting is only an asset if the buyer shows up and the problem is real.
Clear definitions up front are what make this model work. If you can describe the buyer you want, you can describe the meeting you are willing to pay for.
Want pipeline without more headcount?
See how Cashewleads books qualified meetings with your ideal customers.
Book a Demo